
Full Name: Keitumetse Moumakoe
Position: CEO of Steel Tube Export Association of South Africa (STEASA)
Main Activity of the Company: STEASA is a nonprofit organisation (NPO) mandated to develop sustainable, internationally competitive carbon steel tube and pipe export markets for South African manufacturers
Date and Place of Birth: January 26, 1984, Ga-Rankuwa
Education: BCom (Marketing and Business Management); BCom (Hons) (Business Management); certificate in export, import and logistics management
First Job: Sales representative at Kirby Vacuum Machines
Career History Prior to Current Position: I have been actively involved in the steel industry for 13 years, predominantly in manufacturing and merchanting, having kicked off my career in 2008, when I was recruited by Macsteel Trading Germiston South as a trainee. In 2010, I was appointed national loss control supervisor, becoming branch manager of Macsteel Trading Polokwane in 2011. I was further promoted to financial manager at Macsteel Trading Pipes Fittings & Flanges in 2013, before joining STEASA as its head in August 2017
Size of First Pay Packet: About R120 000 a year, at Kirby Vacuum Machines
First Job with Present Group: CEO
Value of Assets under Your Control: Owing to the small size of the NPO, fixed operational assets are leased
Number of People under Your Leadership: 3
Management Style: Democratic and participative
Personal Best Achievement: Buying my first property, in 2012
Professional Best Achievement: Being acknowledged by industry and stakeholders as a champion for the steel tube and pipe sector
Person Who Has Had the Biggest Influence on Your Life: My mother
Person Who Has Had the Biggest Influence on Your Career: My career has been shaped by the many leaders I have had the opportunity to work with and the stakeholders who afforded me opportunities to grow
Person You Would Most Like to Meet: Former Deputy Chief Justice Dikgang Moseneke
Businessperson Who Has Impressed You Most: Bidvest chairperson Bonang Mohale
Philosophy of Life: Make each day count
Biggest Ever Opportunity: Joining Macsteel Service Centres South Africa in 2008; this gave me the opportunity to learn about, and immerse myself in, the steel industry
Biggest Ever Disappointment: Losing my father in 2005
Hope for the Future: The sustainable reindustrialisation of the South African economy, which will lead to the creation of jobs for South Africans
Favourite Reading: Sociopolitical books; I am currently reading The Scramble for Africa, by Thomas Pakenham
Favourite TV Programme: The Peaky Blinders
Favourite Food/Drink: Indian cuisine/ginger beer
Favourite Music: Mzansi Soul music
Favourite Sport: Formula One and golf
Favourite Website: Takealot
Hobbies: Reading books, collecting Formula One memorabilia and travelling
Car: VW Cross Polo
Pets: None
Miscellaneous Dislikes: Arrogance, condescending behaviour and aloofness
Favourite Other South African Company: Royal Bafokeng Holdings
Favourite Foreign Company: Apple
Married: To Monene, since January 11, 2020
Children: Not yet
Clubs: None