BME launches new emulsion brand, eyeing North American market
After three decades of advancement in its emulsion offerings, South Africa-based explosives manufacturer BME is subsuming its well-known brands, such as HEF and Megapump, under the name of Innovex.
According to BME ammonium nitrate-based products, equipment and services product manager Dr Rakhi Pathak, the motivation for the name change is mainly to accommodate the steady expansion of the company’s markets globally – as well as to reflect the technological developments and diverse solutions within the range.
Having grown steadily from its origins in 1984, BME has, through continuous investment in technology and research, become a market leader in South Africa, producing emulsion products developed to suit many specific applications. A range of other offerings in packaged products and electronic detonation have also been developed, with many now holding market-leading status. BME’s cold emulsion product remains the backbone of the company’s technology that supports the non-electric and electronic systems.
“We have retained a steady focus on innovation and customer service across the company, which has allowed us to grow throughout Africa and also into Australasia, South-East Asia and South America,” said Pathak.
“We are now gearing up to enter the North American markets, and the time has come where we need our global brand to be streamlined and easily identified.”
As such, both the underground and opencast emulsion products now fall under the Innovex brand.
Pathak concluded that the new product names had already been trademarked in BME’s primary markets.
Comments
Research Reports
Projects
Latest Multimedia
Latest News
Showroom
Klüber Lubrication ensures that the world’s essential systems—drive units, machines, and water flow—operate efficiently, sustainably, and reliably...
VISIT SHOWROOM
Our Easy Access Chute concept was developed to reduce the risks related to liner maintenance. Currently, replacing wear liners require that...
VISIT SHOWROOM
Press Office
Announcements
What's On
Subscribe to improve your user experience...
Option 1 (equivalent of R125 a month):
Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format
Option 2 (equivalent of R375 a month):
All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors
including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.
Already a subscriber?
Forgotten your password?
Receive weekly copy of Creamer Media's Engineering News & Mining Weekly magazine (print copy for those in South Africa and e-magazine for those outside of South Africa)
➕
Recieve daily email newsletters
➕
Access to full search results
➕
Access archive of magazine back copies
➕
Access to Projects in Progress
➕
Access to ONE Research Report of your choice in PDF format
RESEARCH CHANNEL AFRICA
R4500 (equivalent of R375 a month)
SUBSCRIBEAll benefits from Option 1
➕
Access to Creamer Media's Research Channel Africa for ALL Research Reports on various industrial and mining sectors, in PDF format, including on:
Electricity
➕
Water
➕
Energy Transition
➕
Hydrogen
➕
Roads, Rail and Ports
➕
Coal
➕
Gold
➕
Platinum
➕
Battery Metals
➕
etc.
Receive all benefits from Option 1 or Option 2 delivered to numerous people at your company
➕
Multiple User names and Passwords for simultaneous log-ins
➕
Intranet integration access to all in your organisation
