Elisabeth Moreno
Full Name: Elisabeth Moreno
Position: VP and MD of HP Africa
Main Activity of the Company: HP is a multinational information and technology company involved in the development of a wide variety of hardware components and software, as well as the provision of related services
Date and Place of Birth: September 20, 1970, Cape Verde
Education: Master’s degree in law and a European executive MBA
First Job: Entrepreneur in the building industry
Career History Prior to Current Position: I have held multiple leadership positions at Orange, Dell and Lenovo
Size of First Pay Packet: $1 500
First Job with Present Group: MD for Africa
Number of People under Your Leadership: 150
Management Style: Servant leadership
Personal Best Achievement: Launching the first Cape Verdean Week in Paris, in 2006
Professional Best Achievement: I was born in Cape Verde, a small archipelago in sub-Saharan Africa, and am the first daughter of illiterate parents. I moved to Europe when I was six. My best professional achievement is managing one of the best technology companies in the world on the continent where my ancestors were born
Person Who Has Had the Biggest Influence on Your Life: An old, wise man who told me, when I was seven, that, being a young black girl in a foreign country, the way to survive and thrive was to study and work hard
Person Who Has Had the Biggest Influence on Your Career: My mentor when I was at Dell – 15 years ago
Person You Would Most Like to Meet: Barrack Obama
Businessperson Who Has Impressed You Most: Elon Musk for his ability to dream big
Philosophy of Life: Shoot for the moon – if you miss, you will land among the stars
Biggest Ever Opportunity: My MD role in Africa – I believe the time is right for the African continent to leverage the Fourth Industrial Revolution by harnessing its digital potential to facilitate inclusive growth, efficiency and productivity growth across all sectors of the economy
Biggest Ever Disappointment: That Africa remains the poorest continent in the world, despite its huge natural resources endowment
Hope for the Future: By 2050, Africa will have the youngest active population on earth. If we manage to educate, train and support our youth properly, we will not only eradicate poverty but also reduce immigration and bring back our talented people from the diaspora, thus creating ideal conditions for the wellbeing of our people
Favourite Reading: Sapiens: A Brief History of Humankind, by Yuval Noah Harari; The Top Five Regrets of the Dying, by Bronnie Ware; I Know Why the Caged Bird Sings, by Maya Angelou; The Kite Runner, by Khaled Hosseini; Life 3.0: Being Human in the Age of Artificial Intelligence, by Max Tegmark; Un Monde meilleur: et si l’Intelligence Artificielle Humanisait Notre Monde? by Hervé Cuillandre; L’Ere Numérique, un nouvel âge de l’Humanité, by Gilles Babinet
Favourite TV Programme: African TV programmes, for two reasons – they are more about success stories and inspiring activities, and they are also fun and entertaining
Favourite Food/Drink: Cachupa refogado, a traditional Cape Verde dish
Favourite Music: Jazz, rhythm and blues
Favourite Sport: Yoga
Favourite Website: Linkedin
Hobbies: reading, cinema, music, conferences
Car: BMW
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