Huw Daniel
Full Name: Huw Hopcyn Daniel
Position: CEO of Platinum Guild International, since 2015 (currently based in New York)
Main Activity of the Company: Developing global markets for platinum jewellery
Date and Place of Birth: March 1960, Sheffield, UK
Career Path: Cass Business School, City University, London; 26 years in advertising with Saatchi & Saatchi and JWT; Procter & Gamble as the main client in France, China and the US; De Beers, responsible for advertising and marketing in seven Asia-Pacific markets; joined Platinum Guild International in 2004 to run the US division
First Job: McCann Erickson Advertising, London, working on the Eggs Authority account, in 1981
Size of First Pay Packet: A couple of hundred pounds
Value of Assets under Your Control: Platinum Guild International is responsible for the development of platinum jewellery. Jewellery accounts for 1.9-million ounces, or 27%, of platinum demand
Number of People under Your Leadership: About 70 employees around the world
Management Style: Team based, very open communication, empowering everyone on the team to become their best
Personal Best Achievement: Achieving the right balance between prioritising work and my personal life
Person Who Has Had the Biggest Influence on Your Life: My father, Owen Daniel, a very hard-working surgeon, who really focused on his three sons finding ‘the thing that makes your heart sing’ – doing what you love best
Person Who Has Had the Biggest Influence on Your Career: I have worked for several really great people and there is not one person who stands out
Person You Would Most Like to Meet: Queen Elizabeth II
Businessperson Who Has Impressed You Most: I am impressed by people who create something from nothing, people who come up with an idea and then find a way to execute it
Philosophy of Life: I have been a practising Buddhist for the last 15 years, so my philosophy of life is very much entrenched in the Buddhist teaching, which is the idea of developing one’s mind, intentions and behaviour for the benefit of oneself and the people with whom one comes into contact
Biggest Ever Opportunity: Going to China in the mid-1990s to run the Procter & Gamble account for Saatchi – that opportunity catapulted me onto a global stage in my early 30s
Biggest Ever Disappointment: An advertising agency I had to close down in France in the early 1990s
Hope for the Future: That we do not squander all the gains made in the second half of the twentieth century
Favourite Reading: Chinese history and Chinese literature
Favourite TV Programme: I have become a bit of a Netflix addict
Favourite Food/Drink: Fish and good South African Pinotage are hard to beat
Favourite Music: Nothing in particular
Favourite Sport: I love cross-country skiing
Hobbies: I recently took up Chinese ink painting
Car: I drive a Subaru Forester and that is because my home is up in the mountains of New York and I need a four-wheel-drive
Pets: Three cats, a variety of wild bear, deer and foxes
Miscellaneous Dislikes: People walking towards me with their heads in their smartphones, expecting me to get out of the way, and people talking unbearably loudly in restaurants and public places
Married: I am not married but I have a partner who is based in New York
Children: None
Clubs: I belong to yoga clubs and meditation clubs, as well as the Asia Institute and the China Institute
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