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Africa|Business|Engineering|Innovation|Service
Africa|Business|Engineering|Innovation|Service
africa|business|engineering|innovation|service

Jobin Joejoe

Jobin Joejoe, MD for the Middle East and Africa at consumer electronics group Sony

Jobin Joejoe, MD for the Middle East and Africa at consumer electronics group Sony

28th February 2025

By: Creamer Media Reporter

     

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Full Name: Jobin Joejoe

Position and Company Name: MD of Sony Middle East and Africa (MEA)

Main Activity of the Company: Consumer electronics

Date and Place of Birth: February 2, 1980, India

Schools and Tertiary Education: Matric, Deepvihar Higher Secondary School, Goa; Bachelor of Mechanical Engineering, Goa Engineering College; MBA, IIMM, Pune

First Job: Sales engineer at Mass Kinematics

Size of First Pay Packet: $300 a month

Career Path to Date: Sales engineer at Mass Kinematics, 2001 to 2002; executive: retail asset product group at SREI International, 2004 to 2006; channel account manager at CAD Gulf, 2006 to 2007; area manager (United Arab Emirates and Oman) at Sony MEA, 2007 to 2010; chief representative for Egypt at Sony MEA, 2010 to 2013; head of sales (Gulf Cooperation Council States, Iraq and Levant) at Sony MEA, 2013 to 2017; GM: sales at Sony MEA, 2017 to 2019; deputy sales director at Sony MEA, 2019 to 2022; deputy MD at Sony MEA, 2022 to 2024, MD at Sony MEA since April 2024

Value of Assets under Your Control: Not stated

Number of People under Your Leadership: 244

Management Style: A visionary leadership style focused on fostering creativity and diversity. Our people philosophy, ‘Special You, Diverse Sony’, bridges the intersection between innovation and creativity by nurturing open-mindedness and collaboration to mutually deliver and pave the way forward

Personal Best Achievement: Being among the youngest to be appointed as MD for a Sony sales and marketing company worldwide

Person Who Has Had the Biggest Influence on Your Life: My father – he has always been a guiding hand in my life, inspiring me to always do the right thing

Person Who Has Had the Biggest Influence on Your Career: Taro Kimura, my first boss and mentor at Sony, who helped transform me into a go-getter. His guidance and professional advice during the early part of my career were instrumental in shaping my later development

Person You Would Most Like to Meet: YoungHoon Kim, who is considered to have an IQ of over 250

Businessperson Who Has Impressed You Most: Sir Ratan Naval Tata, a beacon of India Inc, who is one of the most respected business leaders around the globe

Philosophy of Life: Embrace change and learn in every experience. I believe that every challenge is an opportunity to learn, and that personal learning is a lifelong journey

Biggest Ever Opportunity: Every problem presents an opportunity. What’s important is unearthing it and I’ve been lucky with that so far

Biggest Ever Disappointment: I’m a firm believer in Oscar Wilde's quote: "What seems to us as bitter trials are often blessings in disguise." It’s given me a generally positive outlook on life and meant that I am always able to see the silver lining. As a result, I haven't encountered a disappointment so significant that it consumed me

Hope For the Future: I hope for a future where communities can come together to support one another, creating a sense of belonging and collective strength

Favourite Reading: Articles, research papers, news and podcasts to stay informed and inspired

Favourite TV Programme: The Good Doctor

Favourite Food/Drink: Seafood, with a glass of Scotch whiskey

Favourite Music: Timeless tracks from the 80s and 90s

Favourite Sport: I enjoy playing badminton or snooker whenever I can. I also love watching a good game of cricket and following the thrill of Formula 1 racing

Hobbies: Listening to music

Car: Daily drive – Lexus GX460; weekend drive – Nissan Xterra Offroad

Pets: None

Miscellaneous Dislikes: Poor customer service or traffic delays

Married: To Mekha

Children: Keicia, 15; Keith, 8

Clubs: None

Edited by Martin Zhuwakinyu
Creamer Media Senior Deputy Editor

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