Mishack Matla
Full Name: Mohapi Mishack Matla
Position: Executive director: marketing, sales and distribution at Aberdare Cables
Main Activity of the Company: Aberdare Cables, which celebrates its seventy-fifth anniversary this year, is a leading manufacturer of power cables in the Southern Africa region
Date and Place of Birth: July 31, 1970, Lindley, in the Free State
Education: Diploma in nursing, Baragwanath Nursing College, 1993; graduate diploma in marketing, Institute of Marketing Management, 2003; MBA, Milpark Business School, 2014
First Job: Registered nurse
Career History Prior to Current Position: I started working as a registered professional nurse at Manapo Hospital, in the Free State, in 1994, and then at Kempton Park Hospital, in 1995, before moving into the corporate world as a sales representative, eventually becoming marketing manager at Bayer Pharmaceuticals. From 2010 to 2015, I was group sales and commercial manager: hospital division at Aspen Pharmacare. I joined Aberdare Cables in 2015 as executive director: marketing, sales and distribution
Size of First Pay Packet: R2 200 a month
First Job with Present Group: Executive director: marketing, sales and distribution
Value of Assets under Your Control: More than R300-million
Number of People under Your Leadership: 150
Management Style: Blended democratic, inclusive
Personal Best Achievement: Raising a family of three boys with my wife
Professional Best Achievement: The ‘Route to Market’ strategic change at Aberdare Cables – we changed from selling to distributors to selling directly to contractors; one of the toughest challenges, but it worked out very well
Person Who Has Had the Biggest Influence on Your Life: My late father – may his soul rest in peace
Person Who Has Had the Biggest Influence on Your Career: I have been the biggest influence on my career – there are people you get advice from, and learn from, but, overall, I think I have had the biggest direct influence
Person You Would Most Like to Meet: Elon Musk
Businessperson Who Has Impressed You Most: Robert Gumede, the best entrepreneur we have had in South Africa; he built his empire himself – from scratch
Philosophy of Life: Actions speak louder than words
Biggest Ever Opportunity: When Hengtong took a majority stake in Aberdare Cables. From that point, Aberdare Cables had the backing of an international company, and that created many opportunities for employees to develop and grow within the business
Biggest Ever Disappointment: I try not to expect too much, so I tend not to have disappointments
Hope for the Future: That, as the South African and African economies continue to grow, the large numbers of marginalised people in this country and on the continent get included and become more active participants in the economy
Favourite Reading: Who Moved My Cheese? and The Greatest Salesman in the World, by Og Mandino
Favourite TV Programme: News and football
Favourite Food/Drink: Traditional South African food
Favourite Music: Jazz, classical, soul music, reggae, fusion, Afro pop
Favourite Sport: Football and golf
Favourite Website: Aberdare Cables
Hobbies: Reading, golf, walking
Car: BMW X5
Pets: A German Shepherd
Miscellaneous Dislikes: People who do not respect time
Favourite Other South African Company: Takealot.com
Favourite Foreign Company: Tesla
Married: To Salome Dire, since May 20, 1995
Children: Kevin, 25; Kabelo, 19; Filane, 15
Clubs: A cycling club called CLA Academy
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