Although the capital equipment industry remains under sustained pressure as customers aim to limit capital expenditure and explore more flexible procurement models, forklift solutions provider Shamrock GM Kobus Cronje notes that demand for specialised forklift solutions remains closely tied to ownership.

This is particularly evident in sectors where specialised equipment is “integral to daily operations” and performance requirements cannot easily be met through standardised or short-term solutions.

“Shamrock focuses on the supply and support of application-specific forklift solutions designed for environments where standard forklifts are not effective. We work closely with customers to understand their operating conditions, so [that] we can supply purpose-built equipment to improve productivity in demanding and unconventional environments,” he explains.

The company's portfolio includes Moffett truck-mounted forklifts, Agrimac all-terrain and off-road forklifts, Combilift multi-directional forklifts and Bundu rough-terrain machines.

The highly specialised nature of Shamrock’s offering makes flexible procurement models less suitable in many applications; therefore, demand remains focused on ownership rather than short-term hire.

"Customers recognise that purpose-built forklifts deliver measurable productivity gains, reduce handling time and lower damage risk – benefits that often outweigh the cost of the initial capital investment,” he adds.

This preference is most apparent in sectors, such as timber, agriculture, construction, manufacturing and logistics, where forklifts operate continuously and under variable conditions.

Beyond procurement preferences, customers are also reassessing how equipment choices align with evolving sustainability expectations and operating efficiency requirements.

Amid the global green-energy transition and tightening environmental requirements, Shamrock is continuing to adapt its product range to support more fuel-efficient and low-emission solutions while maintaining performance in harsh environments.

Cronje adds that the company offers a mix of diesel and electric solutions, depending on application requirements.

Combilift’s electric multi-directional forklifts, for example, enable customers to handle long loads efficiently in indoor or low-emission environments, while Agrimac and  BUNDU off-road machines focus on fuel efficiency, durability and low maintenance in harsh outdoor conditions.

“The key is matching the powertrain to the task to ensure optimal efficiency without compromising performance,” Cronje elaborates.

Customisation also plays a central role in ensuring that equipment delivers maximum value over its life cycle.

“Attachments and custom configurations are central to Shamrock’s value offering. Whether it’s custom fork dimensions, load supports, terrain-specific tyres or mounting systems, these adaptations ensure [that] the equipment works within its design parameters."

Correct configuration also improves handling efficiency, reduces operator strain, minimises component wear and, ultimately, extends machine life while improving productivity, Cronje avers.

He suggests that this focus on long-term performance and equipment longevity has also influenced how customers approach asset management beyond the initial purchase.

While new, purpose-built equipment remains the company’s core focus, refurbishment and rebuild services are increasingly valued as a means of extending asset life in a cost-conscious market.

Cronje adds that customers value refurbishment options that maintain performance and safety standards – particularly for equipment that is well matched to its application – because they provide a cost-effective way of protecting long-term investment.

Meanwhile, digital tools and original-equipment manufacturer (OEM) diagnostic systems are becoming more important in supporting uptime, particularly for forklifts operating in remote or off-road environments.

Cronje notes that many of the specialised forklifts supplied by Shamrock are supported by OEM diagnostic systems that assist technicians with fault identification and in maintenance planning. This is especially important for machines operating in remote areas, where downtime has a significant operational impact.

Strong after-sales support remains a key differentiator, especially as customers aim to reduce total cost of ownership.

“Shamrock’s after-sales support focuses on keeping specialised equipment operational in demanding conditions. Through preventative maintenance, access to trained technicians and availability of genuine parts, we help customers avoid costly breakdowns and extend service intervals. Reliable support is especially critical for equipment that forms a key part of daily materials handling operations,” Cronje notes.

Despite ongoing global supply chain pressures, the company continues to manage lead times and parts availability through proactive planning.

“We mitigate this by planning orders carefully, maintaining key parts in stock locally and working closely with OEM partners. Proactive communication and service planning help customers manage expectations and minimise disruption,” says Cronje.

The company remains focused on innovation that delivers practical, application-driven value.