PGI strengthens leadership team to capitalise on global opportunities


India and the Middle East are continuing as priority markets for PGI and its sponsors
Marketing organisation Platinum Guild International (PGI) has appointed Vaishali Banerjee as global market development head, aligned to its focus on unlocking the global demand potential for platinum.
In addition to this new mandate, Banerjee will continue in her existing role as India and Middle East MD, both highlighted as critical growth hubs for platinum.
“This is a transformative time for platinum. We are witnessing a shift in global sentiment towards meaningful consumption. Platinum, with its rarity, preciousness and enduring value, is perfectly poised to accompany this moment.
“I look forward to further strengthening our presence in India and the United Arab Emirates (UAE) while building momentum across key and emerging global markets,” Banerjee says.
Further augmenting the organisation’s leadership, Pallavi Sharma has been promoted to India and Middle East deputy country manager.
With India and the Middle East continuing as priority markets for PGI and its sponsors, this underlines PGI’s commitment to unlocking and optimising platinum’s potential through direct engagement, partnerships and market development initiatives, the organisation explains.
“I’m excited to take on this new role at such a dynamic juncture. Platinum’s narrative is evolving rapidly and our focus will be on deepening consumer connections and expanding retail partnerships to ensure sustainable category growth across India and the UAE,” Sharma says.
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