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Africa|Automotive|Business|Cutting|Energy|Engineering|Industrial|Innovation|Marine|Technology
africa|automotive|business|cutting|energy|engineering|industrial|innovation|marine|technology

Castrol unveils new logo, strategy as it celebrates 125th anniversary

Castrol Brand, Products & Communications Manager Ayanda Mbangata speaks to Mining Weekly at Electra Mining Africa.

5th September 2024

     

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As we celebrate our 125th anniversary, Castrol, a global leader in lubricants and a proud member of the bp group, is commemorating this milestone with a special 125-year logo. This emblem is being showcased across Africa and at events and sponsorships worldwide, highlighting over a century of innovation and leadership.

But Castrol isn’t just reflecting on the past; we are also charting an exciting path forward with our bold new ‘Onward, Upward, Forward’ strategy. This forward-thinking approach is designed to address the evolving needs of our customers and help them navigate the challenges of tomorrow. Our strategy focuses on expanding Castrol’s core business through advanced technology and leveraging our globally trusted brand, ensuring we remain at the forefront of the lubricants sector.

Our rich heritage of innovation fuels our pursuit of leadership. Castrol is synonymous with high-performance lubricants that drive accomplishments across land, air, sea and space. Our expertise in ‘liquid engineering’ has produced advanced lubricants that serve the automotive, marine, industrial and energy sectors globally.

With a legacy of delivering premium quality and cutting-edge technology, Castrol continues to drive progress and support the ambitions of pioneers and professionals alike.

Edited by Creamer Media Reporter

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