Charl Lensley
Full Name: Charl Lensley
Position and Company Name: B2B On sales director at Michelin Tyre Company of South Africa
Main Activity of the Company: Commercial agency for Michelin tyres and services
Date and Place of Birth: June 21, 1979, Kempton Park, Gauteng
Schools and Tertiary Education: Matric, Kempton High School, 1997; currently completing BCom (Marketing) degree at the University of South Africa
First Job: Sales representative at Elextrolux
Size of First Pay Packet: I seem to think the cost to company was about R15 000 a month; it was a long time ago
Career Path to Date: I have had a sales career spanning a period of over 29 years, having started off in 1995 as a promoter at Electrolux, before being promoted to sales representative in 1999. I then became GM at Wheelquip in 2002, key account manager at Frigoglass South Africa in 2006, and GM again at Wheelquip in 2011, before starting and running my own two companies in 2013. I joined Michelin in 2015 as account manager, rising to regional sales manager in 2019, and have been sales director for the Truck and Bus business since June 2023
Value of Assets under Your Control: About 15% of Michelin’s total market is in South Africa and Southern African Development Community countries
Number of People under Your Leadership: About 10% of the organisation is in South Africa
Management Style: A combination of visionary, transformative and coaching leadership styles
Personal Best Achievement: Managing my first company at the age of 23, successfully starting two businesses and making them profitable before selling them, being named Best Newcomer at Michelin during my first year, and turning around the business I am responsible for as sales director, resulting in it delivering the required value (profit) in six months in 2023
Person Who Has Had the Biggest Influence on Your Life: My wife; she is my support and inspires me to be my best
Person Who Has Had the Biggest Influence on Your Career: My first regional sales manager at Michelin
Person You Would Most Like to Meet: The late Nelson Mandela
Businessperson Who Has Impressed You Most: Probably Richard Brandson
Philosophy of Life: Be your own worst critic to enable improvement in your competencies and behaviour
Biggest Ever Opportunity: Making a difference in Michelin, and my career growth in Michelin
Biggest Ever Disappointment: Life happens with disappointments, but I choose to focus on the positive to avoid major disappointments
Hope For the Future: Equity, diversity and inclusion for all people, and a greener, sustainable future for generations to come
Favourite Reading: Short stories and news articles
Favourite TV Programme: How I Met your Mother and Prison Break
Favourite Food/Drink: All good food, South African braai
Favourite Music: Country and 90s hits
Favourite Sport: Rugby, cricket and action cricket
Hobbies: Golf, swimming, outdoors, camping and 4x4 outings
Car: Jeep Wrangler
Pets: Dogs
Miscellaneous Dislikes: Bad food and poor company
Married: To Lelani Lensley
Children: Sebastiaan, 17; Carla, 13
Clubs: Jeep Club
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