Global travel management company FCM has appointed Lance Nkwe as Business Leader for FCM Meetings & Events South Africa, responding to unprecedented demand from organisations seeking more sophisticated ways to plan and deliver business events.

The appointment comes as South Africa's profile as a global MICE destination (meetings, incentives, conferences and exhibitions) continues to rise, particularly after hosting high-calibre events like the G20.

South African organisations are prioritising meetings and events more than ever – whether hosting them locally or across the globe – while international companies increasingly recognise the country's unique creative capabilities and world-class event infrastructure.

Nkwe brings extensive experience in new market development, having previously led marketing for both FCM and Corporate Traveller. His entertainment industry experience brings a unique creative perspective to business events.

"I see enormous potential to help South African businesses deliver exceptional events anywhere in the world," said Nkwe. "There's a creative edge that South Africa offers globally that's become incredibly important. From Amapiano's global success to our emerging entertainment scene, we can showcase uniquely South African experiences whilst ensuring every event leaves something meaningful behind."

For Nkwe, companies require better technology, sustainable choices, and more engaging event solutions alongside visibility, cost control and seamless execution. FCM’s new meetings and events division addresses a clear market gap where traditional providers offer basic group travel without comprehensive event expertise.

"We're seeing massive demand from local corporates expanding across Africa, plus international companies recognising South Africa's potential and capabilities," Nkwe explained. "The opportunity lies in bringing travel, meetings, events and technology together seamlessly, something the market is crying out for."

FCM's approach combines integrated technology platforms with end-to-end event management, delivering everything from Cvent-powered registration and event marketing tools through to onsite coordination, self-booking for larger groups, consolidated reporting and analytics across all events, and feedback tools to capture attendee sentiment.

The division targets both South African companies organising events regionally and overseas, as well as international organisations bringing events to South Africa, positioning the country as both a destination and gateway to broader African markets.

"We want every client to experience something authentically South African," Nkwe said. "Our role is to create genuine social impact, not just ticking sustainability boxes, but leaving something tangible behind that showcases what makes South Africa special."

FCM Meetings & Events supports clients through the whole event cycle, delivering exceptional events, incentive experiences, roadshows and corporate conferences with full budget visibility and control. Key services include strategic event planning, venue sourcing, technology integration, onsite coordination and comprehensive analysis, all delivered through a single point of contact.

The new division officially launched in April 2025. Now at the helm, Nkwe is excited to build relationships within FCM's global network, explore new market opportunities, and engage with both prospective clients and existing corporate customers seeking expanded event capabilities.