With a rich history of more than 140 years in South Africa, John Deere is a trusted, world-renowned leader in producing turf, agricultural, construction, and forestry machinery solutions with state-of-the-art precision technology, and tailored financial solutions.

With its continued focus to strengthen its presence throughout the Africa and Middle East region (AME), John Deere AME serves its customers through more than 218 dealer touch points across Africa and the Middle East and supports its dealer network with a regional parts distribution centre in South Africa as well as sales and marketing offices in South Africa and Kenya.

From March 2021, John Deere has expanded its yellow brand offerings into more than 18 countries across southern and western Africa, where Deere-branded construction and mining equipment was not previously available.

A leader in the Construction and Mining market

In Africa, John Deere is already recognized as a leader in the agricultural market, as well as an increasingly prominent player in the construction and forestry industries in many parts of the continent. This expansion marks the first time that the John Deere construction products are sold under the John Deere name in key markets. In this new era, John Deere is taking full control of the marketing and support of its own branded construction products.

John Deere understands that a complete customer solution is not only about the hard metal, but about all the other facets as well that makes the wheel turn. Be it customer support, financing, parts support or continued improvement in technology, be rest assured, John Deere has you covered.

Each piece of John Deere yellow equipment will be supported and serviced by highly trained and certified equipment technicians who are in turn supported by a network of regional parts distribution centres, including one in Kempton Park, Gauteng, South Africa. Customers will also have access to the John Deere suite of technology solutions, including JDLink™ Telematics, which provides valuable fleet insights on the job site.

Innovation a core value

In September 2017, Deere & Company bought over Blue River Technology, a company focused on applying machine learning, robotics, and computer vision technology to agricultural equipment that will in turn help farmers in making better decisions.

In April 2022 Deere & Company announced a joint venture with orchard and vineyard spraying technology company, GUSS.

Innovation lies true to one of John Deere’s core values, and one that can truly be celebrated. We know the immense value that technological advances can have on the future of any operations; thus, John Deere assures all customers whether it is agricultural, construction or turf related, John Deere will keep on making valuable investments to better and advance operations for our customers and the future.

John Deere financing is a customisable and flexible solution

An incremental cog to the wheel is the ability to afford any hard metal. We tend to see financing as a negative benefit due to factors such as set structures, high interest rates only to name a few. John Deere knows they can provide you with state of the art and highly advanced machinery, their financing services match true to their state-of-the-art machinery.

John Deere financing is a customisable and flexible solution for customers. In the interest of financing any John Deere machinery, you will be assigned a relationship manager that will work with you to see how the offer can be adapted to suit your needs, and to always try finding a solution for a better interest rate on the transaction.

John Deere Financial is truly a solution to John Deere customers that helps you turn your need to own equipment into an achievable one without regretting the decision of using finance to acquire machinery.

Range of equipment provides solutions for all operations

Since the announcement in 2022, John Deere AMEs line-up of yellow equipment has grown immensely to provide solutions for any scale of operations, be it small or larger.

The product ranges currently offered includes backhoe loaders, excavators, wheel loaders, motor graders, crawler dozers, skid steers and articulated dump trucks.

Since the acquisition of the Wirtgen group in 2017, a customer can now also purchase their John Deere machinery or any Wirtgen machinery from the same retailer as well as have it all financed together through John Deere Financial.

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africa@johndeere.com

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