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NowNow — the ultimate AI assistant for SA business owners

Lars Gumede founder of NowNow

Lars Gumede founder of NowNow

16th January 2026

     

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By: Lars Gumede

Introducing NowNow, the ultimate AI assistant for South African business owners. The first AI trained on local South Africa data and information that can answer questions about the South African Revenue Services (SARS), Companies and Intellectual Property Commission (CIPC), labour laws and more. Its amazing tools allow AI to do real world tasks like summarise your emails, create invoices, find tenders, and so much more. NowNow allows business owners to have a reliable, affordable personal assistant and expert to make their lives easier and businesses more efficient. 

AI is the next frontier and every part of our lives will be affected by it. Companies around the world are spending billions building AI systems, and the top AI experts profess that AI will transform the world and do everything for us so that we can spend our days painting, relaxing and enjoying life, letting it do all that we do not wish to do. 

This has been the promise of AI; that it will do all the hard work for us and leave us to enjoy life. But this has not happened, as the current AI chatbots do not have the ability to do useful real world tasks. Also, these foreign AI chatbots do not understand local South African laws, context and data. NowNow changes all of that, with local data used to train the AI and useful tools connected to the AI that can do useful real world tasks. 

AI can completely transform the operation of a business and the life of a business owner. Anything that is repetitive can be easily automated and handled by AI. Perhaps in the future, companies will use all AI employees which perform better than real employees. Actually, this can already be done today. Top companies around the world are training their own AI systems to perform the tasks and  jobs of regular employees such as the Swedish fintech company, Klarna, using AI for its entire customer service call system. But AI does not need to replace people, it can supercharge them. Imagine employees working as if they all have their own personal assistants to speed up everything they do. Things that take hours for people can be done instantly by AI like reading emails, analysing long documents, amongst others.  

Currently the main problem with AI for work is hallucination. That is, AI giving you incorrect answers and making up information. This happens because most AI systems are given general training and do not know when to say they do not know something. These systems are known to give misleading, false and unhelpful answers. This has been a big problem around the world and for South African users of AI — until now. 

NowNow, the ultimate AI assistant for South African business owners, is trained on South African data and information so it knows things like SARS rules, CIPC regulations, South African labour laws and so much more. It also has useful tools to supercharge your business and life, like an AI receipt manager (to manage and analyse all your receipts), invoice creator (to instantly create professional invoices), email summary (to read your inbox and keep you updated on your emails), tender finder (to search for tenders and government opportunities while you sleep), business calendar (to keep track of your schedule), loadshedding tracker, compliance centre (to make sure you are on the right side of rules and laws), document centre (for creating docs) and a community chat (to network with other business owners). 

What is even better is that all of these tools are connected to the chat so that you can ask your AI questions like “what’s in my calendar?”, “Anything new in my email?”, “Find me tenders related to Gauteng roads”, and much more. You can stay on top of news and social media trends with the news page that uses AI to track everything happening in the country. 

We have even more features coming soon like AI accounting, tax submissions, cybersecurity and more. NowNow lets AI do the boring and repetitive things so you can focus on your business or get back to what you truly love. 

We are in a new world, those who do not adapt will be left behind. It is time to make AI work for you and finally there exists an AI that understands local South African context and has useful tools that can actually make your life easier. Try NowNow today and start transforming your life. Get started for free at www.nownow.tech

Lars Gumede is founder of NowNow, frequent writer on AI and cybersecurity for South African newspapers and think-tanks, author of AI works for you, (a self-help ebook) and graduate of Actuarial Science at University of Cape Town.

Edited by Creamer Media Reporter

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