Amid a soaring gold price, global platinum jewellery marketing organisation Platinum Guild International (PGI) says it will spotlight a new era of platinum jewellery opportunities at the Jewellery & Gem WORLD Hong Kong 2025 conference to be held in Hong Kong, China, from September 17 to 21.

PGI notes that a trio of initiatives staged at Hong Kong’s yearly jewellery trade show, headlined by a panel discussion uniting platinum jewellery experts from three continents, will advocate platinum’s strong incremental business potential.

Attracting the industry’s global decision-makers, the fair will also include a precious metal exhibition spotlighting platinum and PGI’s inviting Platinum Pavilion.

“The alloy’s enduring attributes of innate strength, resilience and authenticity; unparalleled technological innovation; and sustainable sourcing have been cast into the limelight by gold’s record highs,” PGI says in a media release.

The organisation explains that platinum’s advantages as a priority metal for fine jewellery have been accentuated, adding that compelling openings for expansion have forged beyond the bridal segment, where it has been traditionally dominant.

PGI says platinum is now poised to gain market share in other areas, including men’s jewellery.

PGI’s panel, moderated by the worldwide marketing organisation's CEO Tim Schlick, will address the theme ‘The platinum advantage: markets, business and innovations’.

The organisation notes that five respected industry insiders will step onto the Grand Foyer Main Stage on September 19 to share valuable insights on maximising platinum’s current edge over white gold and explore pathways for platinum jewellery designers and manufacturers to develop new products and leverage incremental business in their respective regions.

PGI says the diversity of the speakers reflects the global surge in platinum’s appeal.

Speakers include Andy Zhou of Kingli Jewelry from China; Josh Helmich of Helmich Luxury Group in the US; Jason Brimelow of Brimelow Group, which operates in Australia and Southeast Asia; Noriyuki Kamei from Kuwayama Corporation, based in Japan; and Avinash Pahuja of ORO Precious Metals from India.

Besides focusing on platinum’s relative price advantage, the discussion will also highlight emerging markets ripe for penetration, strategies to enter new product segments to broaden portfolios and investments in innovation by other platinum-rich fields that are rapidly translating into significant advances in jewellery production.

‘Sublime Shine: Metal Innovation in the Art of Jewellery’, a comprehensive exhibition brought to Jewellery & Gem WORLD Hong Kong in collaboration with PGI, will serve as an informative and interactive backdrop to this panel discussion.

The 430 m² display, supplemented by an area dedicated to men’s jewellery, offers evidence of platinum’s multiple beneficial facets, from ethical sourcing to facilitating advances in clean energy and medicine.

A welcome addition at previous Hong Kong jewellery fairs, PGI’s Platinum Pavilion allows attendees to experience cutting-edge products firsthand and communicate with creatives in a relaxed environment.

This year, PGI notes, it showcases the creations of six exhibitors from China and India lauded for their innovative production practices and aesthetic designs: BN Jewellers India; Guangdong Jinbotong Technology Co; Jewelex India; Kingli Jewelry; Kinch Jewelry; and ORO Precious Metals.

Other platinum powerhouses – Kuwayama Corporation; Nagahori Corporation; Shenzhen Longjia Jewelry; and German enterprises Eduard G Fidel and Schofer Germany, will present their collections elsewhere in the exhibition halls.

PGI says Jewellery & Gem WORLD Hong Kong marks an opportunity for it to solidify its new, cohesive global positioning for platinum jewellery – emphasising substance and sophistication, provenance and purity.

“The technological advancements driving innovation are proceeding at a rapid pace, allowing manufacturers and designers to capitalise on unique growth opportunities. Indeed, we have witnessed more progress in platinum technology and innovation in the last two years than the last two decades,” says Schlick.

“An ingredient for a better world, platinum is best suited for the future as it offers young consumers the rarest, purest metal with ethical credibility and an edgy contemporary look.

“I invite all jewellery designers and manufacturers to attend our essential panel discussion on ‘The Platinum Advantage’ to unlock exciting opportunities for growth in new market segments afforded by current pricing and technological ingenuity,” he continues.