RCL Foods eyes greater market share as new pet food facility opens
Fast-moving consumer goods manufacturer RCL Foods launched its new R150-million pet food manufacturing facility, in Randfontein, earlier this month.
Through the establishment of the 1 500 m2 facility, which employs around 700 people, the company aims to take a greater share in the R5-billion-a-year South African pet food market, of which R3-billion comprises demand from the retail sector and about R1.2-billion from veterinarians. The balance of R800-million comprises demand from the nongroceries sector.
RCL Foods currently holds 40% of the retail sector and will focus on gaining clientele in the veterinary market.
The new facility increased the company’ pet food production by 60%, from 7 000 t/m to 12 000 t/m.
Speaking to Engineering News, RCL Foods consumer business MD Scott Pitman said the company aimed to double its profit from the pet food market within the next three years and would achieve this goal by continually implementing innovations.
As part of the new manufacturing facility, RCL Foods introduced six new capabilities to its pet food range, which includes brands such as Bobtail, Canine Cuisine, Ultra Dog and Catmor.
These capabilities cover the inclusion of real meat, which impacted on palatability and digestibility; vacuum-coated technology to enhance the meaty taste and lock in flavour; kibble coated in gravy powder; extracts from real vegetables for increased health benefits and high levels of calcium, in the form of enriched milky bones, aimed at the puppy market.
“As more people discover the joy of owning a pet, [our market share] is set to grow,” Pitman added.
Comments
Research Reports
Projects
Latest Multimedia
Latest News
Showroom
Weir Minerals Europe, Middle East and Africa is a global supplier of excellent minerals solutions, including pumps, valves, hydrocyclones,...
VISIT SHOWROOM
Press Office
Announcements
What's On
Subscribe to improve your user experience...
Option 1 (equivalent of R125 a month):
Receive a weekly copy of Creamer Media's Engineering News & Mining Weekly magazine
(print copy for those in South Africa and e-magazine for those outside of South Africa)
Receive daily email newsletters
Access to full search results
Access archive of magazine back copies
Access to Projects in Progress
Access to ONE Research Report of your choice in PDF format
Option 2 (equivalent of R375 a month):
All benefits from Option 1
PLUS
Access to Creamer Media's Research Channel Africa for ALL Research Reports, in PDF format, on various industrial and mining sectors
including Electricity; Water; Energy Transition; Hydrogen; Roads, Rail and Ports; Coal; Gold; Platinum; Battery Metals; etc.
Already a subscriber?
Forgotten your password?
Receive weekly copy of Creamer Media's Engineering News & Mining Weekly magazine (print copy for those in South Africa and e-magazine for those outside of South Africa)
➕
Recieve daily email newsletters
➕
Access to full search results
➕
Access archive of magazine back copies
➕
Access to Projects in Progress
➕
Access to ONE Research Report of your choice in PDF format
RESEARCH CHANNEL AFRICA
R4500 (equivalent of R375 a month)
SUBSCRIBEAll benefits from Option 1
➕
Access to Creamer Media's Research Channel Africa for ALL Research Reports on various industrial and mining sectors, in PDF format, including on:
Electricity
➕
Water
➕
Energy Transition
➕
Hydrogen
➕
Roads, Rail and Ports
➕
Coal
➕
Gold
➕
Platinum
➕
Battery Metals
➕
etc.
Receive all benefits from Option 1 or Option 2 delivered to numerous people at your company
➕
Multiple User names and Passwords for simultaneous log-ins
➕
Intranet integration access to all in your organisation
